A lot happens in February. There’s Valentine’s Day, of course. But also V-Day with One Billion Rising to end end violence against women, World Day of Social Injustice, International Day of Women’s Health, and more.
February is also B Corp Month, a time to recognize and celebrate companies that take social and environmental responsibility seriously, and that believe business can be a force for good in the world.
What is a B Corp?
It’s a company that uses the power of the marketplace to help solve social and environmental problems. It is to business what Fair Trade is to coffee and USDA Organic is to milk. B Corps are certified to meet comprehensive standards of social and environmental performance, accountability and transparency.
It’s real, it’s rigorous, and most importantly, you can trust it. Every 2 years Prosperity Candle goes through the certification process and it’s challenging – as it should be. We all know there is a lot of fluff out there… companies making claims that are hard to verify, or for every good deed they promote, something bad lurks in the background.
That’s why Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy co-founded B Lab, the nonprofit that certifies B Corps. It does a 360 degree assessment of how a business operates and not only verifies, but provides a roadmap for continual improvement. As they like to point out, the B Corp stamp is the difference between slick marketing and a truly good company.
Who else is B Corp certified? Patagonia, Ben & Jerry’s, Eileen Fisher and King Arthur Flour to name a few familiar names. There are now 2,391 B Corps in over 50 countries and 130 Industries, and more are signing up every week. It’s pretty cool.
So we’re loving that February is B Corp month. From day one, Prosperity Candle was created to deliver positive social impact. It’s etched into the documents filed with the Vermont Secretary of State. Simply put, we prioritize social good over everything else. And for the past 7 years we’ve stayed true to that mission, no matter what.
Commitment is what defines the B Corp movement, because helping to solve social and environmental problems through business is hard. It takes extra resources, a lot more time, and there are costs that competitors don’t bear. Plus you can’t put it aside whenever it suits you, picking and choosing when to be a good citizen. It has to be part of every moment of every day.
That is B Corp. And that is why we are proud to stand next to so many great companies doing things a better way, demonstrating that business can be a powerful force for good in the world. We’re hopeful the idea will continue to catch on. It’s certainly encouraging that the world’s largest investment firm BlackRock made a bold call to CEOs to start showing how their businesses are contributing positively to society. Change just might be afoot.
So all February we are joining B Lab in celebrating B Corp Month and the global movement to redefine what it means to be successful in business. With that in mind, we’ve put together a list of 10 awesome businesses you may not know or realize are B Corps.
Send these companies some love by visiting, following and sharing their goodness.
10 businesses you might not know are B Corps:
Curious who else is a B Corp? It’s easy to find out with B Lab’s Find a B Corp, then be sure to join in celebrating this inspiring movement. And if we missed your favorite B Corp, let us know by giving them a big shout-out in the comments below!
Comments will be approved before showing up.